Customer engagement
in e-commerce.
How to understand exactly who you are selling to — and why that question reshapes every decision from product placement to post-purchase communication.
Live webinars · Expert-led · TransnationalNot for every e-commerce practitioner — built for those who work analytically.
What participation actually costs
Each programme on Lorsked combines live broadcast sessions with asynchronous material — the ratio shifts depending on the subject, not a fixed template.
The time commitment is real: most participants spend between 6 and 9 hours per week across live sessions, preparation, and structured exercises. Lighter engagement produces lighter results.
Pricing reflects access tier — single-topic webinar series, semester-length programmes, and institutional licences for teams carry different structures. No upsell ladder exists once you are enrolled.
hours per week — the realistic time range for meaningful progress across live and async work
access tiers — single topic, semester programme, or team licence — no mid-enrolment upsells
days of replay access per session — enough to revisit, not enough to replace attending live
What moving through this feels like
Orientation without hand-holding
The first two sessions establish the analytical frame — how customer behaviour data is structured, where it breaks, and what assumptions most practitioners carry unchecked. It is uncomfortable for people who expected confirmation.
Pressure builds mid-programme
Weeks three through six introduce live case analysis. Experts present real e-commerce scenarios — anonymised but structurally intact — and participants work through them in real time. The pace is deliberate and demanding.
The final phase shifts register
Closing sessions move from analysis to synthesis — participants present their own customer engagement frameworks for peer and expert critique. This is where the learning consolidates, or where gaps become visible.
Connected to conditions as they are now
Lorsked's experts are practitioners who maintain active client work alongside their teaching commitments. The cases they bring into sessions are drawn from current engagements — anonymised, but structurally recent.
Platform content is reviewed every quarter. When a major shift in e-commerce behaviour occurs — a change in platform algorithms, a significant consumer sentiment movement, a structural change in logistics — the curriculum reflects it within the next programme cycle, not the next edition.
This is not a course built once and left to age. The question of how to understand exactly who you are selling to changes as markets change — the programme tracks that movement.
Curriculum reviewed quarterly — current cycle active
Clarity on who this is designed for
The profile this programme fits
Participants who get the most from this work tend to share a few characteristics — not credentials, but dispositions.
They are already working in or adjacent to e-commerce. They have encountered the problem of customer engagement directly, not theoretically. They are comfortable sitting with ambiguity long enough to analyse it rather than resolving it prematurely.
- E-commerce managers and product owners with at least one year of operational responsibility
- Marketing analysts who work with behavioural data and want to sharpen their interpretive frameworks
- Consultants advising retail or DTC brands who need structured methodology, not just case exposure
- Founders of small e-commerce operations who make customer decisions without a dedicated team
Where the match breaks down
Some expectations are genuinely incompatible with what this programme delivers.
If the goal is a certificate to display rather than a framework to use, the pace and depth here will feel disproportionate. If e-commerce is entirely new territory with no prior exposure, the analytical load in early sessions will be difficult to absorb without a foundation.
- Participants with no prior contact with e-commerce operations or customer data
- Those seeking a structured playbook rather than an analytical methodology
- Anyone expecting guaranteed outcomes — results depend on application, not attendance
- Participants unable to commit to live session attendance for the majority of the programme
After the programme ends
Completion does not produce a transformation. What it produces is a more precise set of tools and a clearer sense of where your current practice has gaps.
Participants who finish the full programme typically describe the same shift: the question of how to understand exactly who you are selling to stops feeling abstract and starts feeling answerable — not once, but as an ongoing analytical practice.
A documented customer segmentation framework built during the programme — usable immediately in your current role
Access to the Lorsked alumni network — a group of practitioners across 30+ countries who continue to share field observations
Priority enrolment for advanced programmes when they open — without re-qualifying through introductory material
A clearer sense of which areas of customer engagement practice to deepen next — not a prescription, but a map
What the field says about this platform
"The case analysis sessions in week four changed how I read customer retention data. I had been measuring the wrong things for two years without realising it."
Teodora Vašíčková
E-commerce analyst, Prague
"I expected polished slides and general frameworks. What I got was a practitioner who had made the mistakes I was about to make and was willing to describe them in detail."
Rafał Orzechowski
DTC brand founder, Kraków
"The question of how to understand exactly who you are selling to sounds obvious until you try to answer it with actual data. This programme forced me to try."
Ingrid Solbakken
Marketing consultant, Oslo